01
Campaign planning and setup
Structure campaigns around your services, target locations, budgets and the searches most likely to lead to an enquiry.
Reach ready-to-act customers
Google Ads PPC That Turns Searches Into Enquiries
Put your business in front of people actively searching for what you offer with focused campaigns, relevant ads and clear conversion paths.
A smarter way forward
Make your advertising budget work with purpose
Google Ads can put your business in front of potential customers at the moment they are searching. But results depend on more than switching on a campaign. Keyword selection, campaign structure, ad relevance, location targeting, landing pages and conversion tracking all matter. Genius Creations builds focused PPC campaigns around your services and lead-generation goals.
We support businesses across South Africa, shaping our work around your audience, services and the action you want customers to take. Our focus is clear communication, sensible priorities and a digital experience that supports your wider goals.
What’s included
How our Google Ads PPC service can help
A considered set of activities designed to support your business objectives, improve the customer experience and create a stronger digital foundation.
02
Keyword and negative keyword research
Target relevant search terms while filtering out unwanted clicks, irrelevant intent and avoidable spend.
03
Search ad creation
Write clear, relevant ads that communicate your offer and encourage the right prospects to contact you.
04
Location and budget controls
Configure geographic targeting, schedules and budgets to align with your service coverage and operating priorities.
05
Landing-page alignment
Connect ads to useful, relevant pages with clear calls to action and an easy route to enquire.
06
Conversion tracking and optimisation
Where the required access and tracking setup are available, measure meaningful actions and use the data to guide improvements.
Our approach
A clear process from planning to improvement
We keep the work structured and collaborative, so you understand what is being done and why.
Discover
Clarify your services, ideal customer, service areas and lead priorities.
Build
Research keywords, create campaign structure, write ads and configure targeting.
Launch
Check landing pages, settings and available conversion tracking before activation.
Optimise
Review search terms and performance, refine targeting and improve campaign efficiency.
Common questions
Frequently asked questions about Google Ads PPC
Some useful things to know before getting started.
What is Google Ads PPC?
Pay-per-click advertising lets your business appear in sponsored Google search results. You generally pay when someone clicks your ad, with costs influenced by competition, relevance and bidding.
How much should I spend on Google Ads?
The right budget depends on your industry, location, competition, average customer value and lead goals. We can help plan a sensible starting budget, but media spend is separate from management fees.
Can Google Ads generate calls and WhatsApp enquiries?
Yes. Campaigns and landing pages can be designed to encourage calls, WhatsApp conversations or form enquiries. Tracking depends on the website and measurement setup.
How quickly can a campaign start?
Once the offer, landing page, account access, budget and campaign details are ready, setup can be completed. Google review and approval times are outside our control.
Work together
Explore our other digital services
Digital channels work best when they support one another. Explore related services from Genius Creations.